Process In starts all major marketing, branding, advertising and creative service projects with a thorough briefing process and market research. This phase might include customer research or a START ME IN workshop. Process IN LAB also offers in-depth analysis and market insights to help you understand your customers.
We starts all major marketing, branding, advertising, digital and creative service projects with a deep understanding of your customers, competitors and marketplace. This covers both quantitative and qualitative research and can range from desk and digital research to online surveys, telephone interviews and focus groups. We have a vast experience with market research and can undertake original research if needed. We don’t forget the importance of internal research either. Most often we find the key to igniting a campaign, brand or organization is to be found internally.
Market research has historically been disconnected from advertising and brand strategy. Most market research agencies are separate from advertising and branding companies and often this transition creates a fracture in the end message. We created Process IN LAB which is a venture founded and run by scientists and marketers who believe a company’s insight should be directly connected to its brand messaging.
Market research is truly the beginning of the marketing process; a process that is constantly evolving with the brand. Our connection to medical professionals, scientists and everyday consumers brings incredible value to our process.
With our fully integrated and scientific approach to market research, we can develop a strategy that perfectly fits your branding, communication and digital ambitions. Importantly, as your brand evolves, our approach evolves too. Right from the start, the methods we use and the questions we ask are designed with every aspect of your strategy in mind.
We provide resources to gather the right panel participants at the right time, whether a diverse group of scientific experts with experience using ultra-low temperature freezers to CEOs of smart tech startups. IN LAB uses online platforms and targeting to find qualified participants for each survey or interview. We offer a large, dynamic and responsive cloud-based panel to address a number of business questions.
IN LAB has developed a tried-and-true method for combining the validity measures of scientific research with the applicability of market research to generate insights that lead to the next step of strategy, design and communications. Our new approach to connecting with medical professionals, scientists, thought leaders and everyday consumers leads to more relevant information.
Our research department works hand in hand with our strategy and marketing departments to provide a seamless process from insight to impact. The research centers around the questions that must be asked to take the brand to the next level; and our results speak for themselves. The unique insights we gain for you can be applied directly, helping you to make better choices for your brand’s position, value propositions and offerings to your customers.
What makes us different from others? We give holistic solutions with strategy, design & technology.
We help brands connect and engage by finding a unique place and voice in the market. From brand strategy and positioning, to visual and verbal identity, as well as logo and graphic design, we offer expertise in all brand and identity related areas.
Our team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.
We can help your online and offline branding together with digital and social media services, pay per click (PPC), SEO/SEM or Google Adwords. We work with all social media networks, and can help you with both your paid activities and organic presence.
We provide full website design and development services, including UX design and e-commerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal and more.
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